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OpenAI will provide its ChatGPT Go subscription for free to users in India for one year starting November 4. This move aims to increase adoption in the country’s second-largest market.
OpenAI’s budget plan, launched in India in August, costs 399 rupees ($4.54) monthly. ChatGPT Go offers 10 times more usage than the free version for generating responses, creating images, and uploading files. It also features improved memory for more personalized responses, according to OpenAI.
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The Indian government recently proposed new rules to regulate artificial intelligence, requiring AI and social media companies to label AI-generated content to combat deepfakes and misinformation.
India is OpenAI’s second-largest market by user base after the United States and may soon become its biggest, CEO Sam Altman said earlier this year.
Rival Perplexity is offering a year of free access to its premium plan to Indian users through a tie-up with mobile carrier Bharti Airtel (BRTI.NS), opens new tab, while Google (GOOGL.O), opens new tab has made its, opens new tab Gemini AI Pro free for students for the same period.
OpenAI is set to host its DevDay Exchange developer conference in Bengaluru on November 4, where it is expected to make India-specific announcements aimed at local developers and enterprises. India has emerged as one of the fastest-growing markets for ChatGPT, with millions of users engaging with the chatbot daily, the company said.
