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OpenAI is testing a new search engine “SearchGPT” using generative artificial intelligence to challenge Google’s dominance in the online search market.
SearchGPT will initially be available to a limited group of users and publishers. OpenAI plans to eventually integrate the search capabilities into ChatGPT instead of offering it as a separate product.
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OpenAI announced that SearchGPT is a new prototype that will combine their AI models, like ChatGPT, with internet searching abilities. It will provide conversational responses and deliver current information with clear links to relevant sources.
“Getting answers on the web can take a lot of effort, often requiring multiple attempts to get relevant results,” OpenAI said in a blogpost which hailed “a new way” to search. “We believe that by enhancing the conversational capabilities of our models with real-time information from the web, finding what you’re looking for can be faster and easier.”
Depending on how SearchGPT presents and cites the sources of its information, it risks intensifying a pushback from publishers on how OpenAI uses their content.
Several news outlets and media organizations, such as the New York Times, the Chicago Tribune, the Intercept, and several local papers, have filed lawsuits against OpenAI in recent months. They claim that OpenAI violated copyright laws by training its AI models using their published content without permission or payment, essentially profiting from and plagiarizing their work.
OpenAI has rejected the contention that its use of copyrighted data in training products like ChatGPT was illegal, instead arguing that its services create something new and fall under the doctrine of “fair use”.
