Thursday , October 22 2026
data storage

Factors to shape unified data storage in 2024

Data Complexity Report by NetApp highlights that an astonishing 98% of organizations worldwide are undertaking this transformative journey.

Three out of four companies still rely on on-premises data storage, highlighting the continued significance of having infrastructure within the organization.

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In the future, it is important to have a single data storage approach. This approach combines on-premises all-flash storage with public cloud solutions for better performance and accessibility.

Factors driving unified data storage in 2024

As the industry continues to embrace AI on a larger scale, unified data storage solutions are set to dominate in 2024.

Cloud Adoption

Businesses can now align their IT infrastructure with the changing digital world to be more agile and scalable for future growth and innovation.

Cloud migration is not a linear process. Most tech executives who plan to migrate workloads to the cloud still keep the majority of their workloads on-premises.

84% of organizations are either in the mid-journey or in the mature phase. Integrating AI into this landscape can bring transformative innovation and efficiency gains.

The Rise of AI

Cloud migration is driven by the adoption of AI. Research shows that 74% of respondents use public cloud services for AI and analytics.

Tech executives worldwide strongly emphasize the importance of Flash innovation in improving the performance, cost, and efficiency of AI. 39% of executives recognize its crucial role.

Companies are starting to use AI more and more in their systems. They are focusing on using generative AI and utilizing public cloud AI and analytics services.

IT leaders want more money for AI, with 63% of the budget coming from new sources. They hope to work with new vendors to deal with the growing impact of AI in their organization.

Data Security & Protection

In the AI era, security threats are a big concern for top executives and IT decision-makers. Most IT leaders consider data security as the main challenge for realizing AI’s potential, with security threats being the top cause of complexity in storage infrastructure. NetApp’s report highlights the important role of AI in protecting against cyber threats.

Executives see stopping ransomware attacks as very important and believe that AI is essential in dealing with these issues.

Companies believe that it would take a long time to recover from cyberattacks, showing the big risk for their business. This highlights the important role of AI in strengthening cybersecurity.

Sustainability

More and more organizations see reducing environmental impact as a necessary part of their sustainability efforts, especially when it comes to flash storage innovation. Prioritizing energy and carbon footprint metrics is considered essential for future sustainability.

The Data Complexity Report emphasizes the importance of sustainability when choosing storage vendors. Many people recognize that reducing energy usage and carbon footprint is crucial for responsible AI practices.

Most people think that reducing their company’s carbon footprint is important for their sustainability efforts.

It is important for organizations to align AI advancement with environmental responsibility in the changing technological landscape.

The Cloud-Driven Flash Storage Revolution

Cloud-based flash storage will significantly change technology and business operations. It is essential for organizations to incorporate this technology to efficiently handle AI-driven workloads.

Using this technology will help businesses adapt to digital demands, improving operations, performance, and innovation for success in the global market.

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